In India, electric vehicles as a category have shown a promising growth of 135% in 2021 especially in electric two-wheeler (E2V) segment. Two-wheelers have always been the fastest and most preferred choice of mobility in India, yet E2V adoption has been slow.
The year 2021 also saw many new entrants in the E2V category - some big and small players.
Hero Electric faced two major challenges:
? How to expand the category as it still has only 1% share among the ICE segment?
? How to break the clutter with strong brand visibility?